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NetEnt signs partnership agreement with IWG

Leading gaming content supplier NetEnt has partnered up with Instant Win Gaming (IWG) to help the provider develop instant win games based on assets from renowned NetEnt titles.

What to expect from the new collaboration

IWG is a leader in supplying instant win games, as well as providing full services for lotteries, including strategy, consultancy, design and build. The company has over 10 years of experience in the field, and now their portfolio will receive an extra boost, as NetEnt has licensed some of its intellectual property and IWG will produce games based on NetEnt’s content.

The first games will be released in Q3 2020 and will be made available across IWG’s network of 21 WLA and NASPL lotteries around the world, as well as through the supplier’s leading Progressive Play RGS.

Commenting on the new agreement, Andy Whitworth, Chief Commercial Officer at NetEnt, said:

"We are happy to partner with IWG and this is in line with our strategy of widening our portfolio reach and building brand awareness in new markets. This is an important move for us as it enables NetEnt games to reach new players in the lottery sector. IWG has an established reputation for delivering instant win games, so partnering with them made strategic sense. We are certain that great new games will come out by combining IWG’s skill and our renowned IP and we really look forward to launching them to players."

Rhydian Fisher, IWG CEO, went on saying: 

"We’ve long been fans of the IP that NetEnt creates and to be able to offer these brands for the first time to our network of 21 lottery clients in Europe, North America and Australasia is very exciting for us, our clients and our players. We’re really looking forward to working alongside the team at NetEnt to develop new gaming experiences for their players, while also providing our global lottery partners with content featuring proven game themes."

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